This is part of an occasional series of articles by others on community planning.
How can cities and towns narrow the gap between promise and performance and, in doing so, build a solid brand? Ben Brown offers a one step to-do list: Get stuff done.
"High on my list of must-read columnists is James Surowiecki of The New Yorker. His Twilight of the Brands piece in the February 17-24 edition provides a good example of how he takes apart outworn axioms of business success, then, from the wreckage, assembles a model better suited for the here and now."
Ben Brown goes on to apply this current take on brand management to cities. When cities and towns can narrow the gap between promise and performance, they take the biggest steps toward building a solid brand.
Here's the full article: Getting Stuff Done: The whole point of planning, no?